Color Full-color ads: Must be in 4-color process (CMYK). Do not use any PMS colors. B/W or 2-color ads: Use black and the appropriate PMS color for the publication. Electronic High-resolution PDF files with all images and fonts embedded are preferred (for complete instructions or to download our job options for Distiller, click here (link to: www.assetnews.com/products/news/adpdfspecs.htm)). Native Quark, PageMaker, Illustrator or Photoshop high-resolution files are also accepted. All fonts and images must be included. EPS or TIFF files